http://www.arts.ac.uk/fashion/research/research-students/emma-dulcie-rigby/
'Emma is fashion designer, researcher and co-founder of the London based design collective and shop studio Here Today Here Tomorrow.
Her work is focused on understanding and responding to environmental challenges in the fashion sector, particularly during garment use and laundry. After completing an MA in Fashion and the Environment at London College of Fashion, Emma received an LCF Artscom Progressive Studentship Award and continues to develop her research into design and laundry as a PhD.'
As a commercial designer my self, I am inspired by Emma Dulcie Rigby's work. As a designer a lot of thought has to be put in before the design stage as waste is created at every point of a garments life cycle. From the fabric waste from sampling to the chemical contaminated water and the energy use from the washing machine etc. From researching into Emma Rigby I have also found a new and very important thought process which is thinking about the function of the textiles and how consumers may use it, wash it and dry it etc as that is where the impact on the environment comes from - How the consumers treat their textiles to and how to do it in the most environmentally friendly way.
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Kowtow:
http://www.kowtowclothing.com
'For a long time, many of our consumer habits have appeared to have no consequence. It is now quite apparent that there is an imbalance in standards of living throughout the world which is fuelled by the Wests continuing short changing and exploitation of labour markets in the so called third world.
We don't believe anyone who is truly aware of what is going on in the world would want to turn their heads and support a slave trade economy.
Being into clothes we decided to do something about it. Certified fair trade organic clothing that is ethically and sustainably made from seed to garment.
Thank you for believing in what we do.'
http://www.kowtowclothing.com/pages/fair-trade-organic
Kowtow is a online store that specialise in fair-trade organic clothing. The moto of this company is 'sustainability from seed to garment' which is also proven by the homemade video which documents the making process of the garment from the cotton plants to the end product. I was really inspired by this website and I had only discovered it whilst researching for this blog post.
Kowtow's style is very minimal and clean cut. The similarities of my work and kowtows designs are the thought of textiles ecology and sustainability as it is something I always try and think about whilst doing my own projects however as a print specialist this is where the similarities differ, I enjoy creating loud, expressive prints where as kowtow keep it to a minimal, but this does suit the brand and their concepts.
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H&M Conscious Collection
http://about.hm.com/en/About/sustainability/hm-conscious/conscious.html
We believe in a better fashion future – one where fashion both looks good and does good. Conscious is our plan for making this future come true. It’s built on seven commitments, each with hundreds of Conscious Actions. Through these actions - big and small, short and long term – we’ll create a better fashion future.
"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future", says Karl-Johan Persson, CEO.
As a commercial designer, Fast fashion is something that comes with the territory. Quick designs that have trickled down from the runway, made into cheap 'disposable fashion'. H&M and Zara were the top hughstreet stores that did this however H&M have taken a jump into the sustainability pool and created a 'Conscious Collection'.
Our commitments:
- Provide fashion for conscious customers
- Choose and reward responsible partners
- Be ethical
- Be climate smart
- Reduce, reuse, recycle
- Use natural resources responsibly
- Strengthen communities
The similarities of my own work and H&M is that I am specialising to be a commercial designer and I will have to think about fast fashion, what sells, what won't sell, how to make things more sustainable yet still keeping the quick fast fashion turn around. H&M is a brand I can learn from.
The differences are that I am interested personally in more long lasting timeless pieces of clothing that represent my personality and style as well as fashion trends.
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